Tiger Beer was looking to move away from its recognised status as a restaurant beer and into a more socially credible evening drink. We created a campaign that fused Tiger’s far eastern roots with contemporary Asia, reconnecting the brand to their heritage. The graphic language draws inspiration from the illustrative storytelling found on 9th century Asian porcelain. Working alongside 'Good Wives and Warriors' we created a unique illustration that told the stories behind Tiger Beers hidden depths.