After several years of running the Rizla experiential account, we were asked to create a new concept for their festival activity. 'Experiments in music' was created as the core idea, along side a creative treatment that merged the worlds of music and science. We recruited a selection of pioneering musicians and artists to collaborate and experiment with music, including Jamie XX, Quayola, Friendly Fires, Ghost Poet and Mike Skinner the D.O.T.